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Parabens, sodium laureth sulfate, petrolatum. Look out for these ingredients the next time you shop for skin and haircare products. A quick search on the internet reveals a fair bit of discussion on these and many other commonly used substances among researchers.

Parabens for example are frequently used as a preservative in cosmetic products, but researchers are now requesting for further enquiry into the long term effects of the substance, specially in its possible links to breast cancer. Though the studies are still in preliminary stages and there are various counter arguments to this research, it has resulted in products brandishing "paraben-free" labels in the market.

We speak to Miss Olivia Choong, an environmentalist in Singapore who has initiated The Safer Skin Campaign. She hopes to spread awareness on these potential dangers in our day to day skincare and encourage consumers to take the organic route.

Find out more at http://saferskin.org/